Well, William Zinsser sidesteps this possible catastrophe by masterfully articulating what good writing is with his own writing. The classic book has been relevant and popular for forty years and its lessons should be returned to often.
Here are some notes to encourage you to read the book as soon as possible.
Simplify, Simplify, Simplify
Clear thinking becomes clear writing
The reader has a short attention span, with many forces competing for that attention, if the reader is lost, the writer has not been careful enough
Ask yourself all the time, what am I trying to say?
Be grateful for everything you delete
Style should be organic, trying to add it is like wearing a toupee
Consider your audience, who are you writing for?
The adjective that exists as decoration is a self-indulgence for the writer and a burden for the reader.
Every little qualifier whittles away a fraction of the reader’s trust. Believe in yourself and what you are saying. Don’t be somewhat tired, be tired.
For an interview
- pick someone who interests you
- do some research, get a list of good questions
- never go into an interview with pen and pad out, warm them up to it
Writers who write interestingly keep themselves interested
Don’t fixate on the final finished product of whatever you are writing(focus on the input not the output)